Smile with Sagmeister

A renowned designer confronts his audience with essential questions in a new exhibition at the MAK Vienna.

“The Happy Show” by Stefan Sagmeister features graphics, video installations and various artworks created by the artist who was born in Vorarlberg, western Austria. In many different ways, visitors are animated to state their own opinion or just reflect on difficulties we have to deal with in the 21st century.

This exhibition takes Sagmeister’s art to another level. Works by the New York-based artist – who earned recognition by designing album covers for the Rolling Stones and Lou Reed – were on display at the MAK, Vienna’s Museum for Applied Arts (Museum für angewandte Kunst), already in 2002. With claims regarding the “ideal” salary and statements like “Keeping a diary supports personal development”, “The Happy Show” is a great platform for reflections and debate.


::: The Austrian Culture Channel on Twitter: @accthomas

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