Majestic beauty and outstanding entrepreneurship come together in the creation of sports shoes. “Sneaker Freaker. The Ultimate Sneaker Book” is more than just another glossy photo book with sloppy articles on designers and athletes.
At nearly 700 pages, Sneaker Freaker magazine chief editor Simon Wood and his staff document groundbreaking engineering developments as well as design cornerstones that have tempted fans and collectors to camp outside stores for days to get hold of a pair of limited-edition sneakers.
While some CEOs amassed a fortune over the decades, others saw every seed they planted gone dormant in the clay. “Sneaker Freaker” does not ignore economic developments in the sports shoes industry but also tells from astonishing collaborations and obsessed collectors. This book serves up a magnificent array of nerdy facts on special edition boots and innovative advertising.
It’s true: There’s no business like shoe business.
Sneaker Freaker. The Ultimate Sneaker Book
By Simon Wood
Published by Taschen (www.taschen.com)